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At BIN SHIFT, we think it’s completely rubbish how much waste goes to landfill in Australia.

We want to empower you to become the environmental champion of your home, school or workplace.

Founded in Adelaide in 2018, BIN SHIFT gives you a set of awesome bins and teaches you how and why to use them. As caretakers of the planet, reducing waste to landfill is our responsibility. But we understand there’s a lot of confusion around which bin to use.

Don’t worry, we got you.

BIN SHIFT embodies the three principles of


Great Design


We aim to deliver knowledge and innovation, while providing you with an engaging way to manage your waste.

We have Bin Genies that bring the fun to waste management, keeping our bins super loveable.

Our Genie friends have even written a children’s book about recycling!

Every day we empower more individuals, groups and organisations across Australia to achieve their environmental goals.

It starts with the rubbish in your hand.

Reach out to us today and make the SHIFT.

About Our Founder

Carole Gordon is a South Australian mother of two on a mission to save the planet, one bin at a time!

BIN SHIFT was created when Carole’s passion for sustainability and unique professional skillset were combined.

“I believe that Australians want to do the right thing when it comes to waste disposal, but it’s confusing! That’s why we’ve done the work to make it simple.”

After the ABC’s 2017 series, War on Waste, exposed the alarming statistics of Australia’s waste problem, Carole and her family became serious about their bins. Choosing not to contribute to those statistics, her family began separating their household waste, finding a recycling stream for almost all of it.

In a short space of time, they stopped using their landfill bin.

Once their household waste management was more sustainable, Carole’s attention turned to their workplaces and schools that produced excessive and unnecessary waste landfill.

“I’ll never forget the first day that our household landfill bin didn’t need to go out for kerbside collection.”

Now, BIN SHIFT customers are sharing that same experience and feeling great about it!